Welcome to The Business Accelerator Team


Business Accelerator Team exists to help others succeed.  We are an extension of your business team, an outside-in catalyst team assisting with insight, strategy and key industry connections.


We want to help maximize your company's performance. Business Accelerator Team's processes reveal the information you need today to achieve success tomorrow.

Our Vision

Our goal is to improve your business's performance and provide insight for a successful business strategy. We provide solutions, with over 100 years of experience and extensive connections.

The Team

Kay Segal

Kay Segal  |      

Founding Partner

Years of experience earned in operations, marketing and strategic positions held in the c-store, foodservice and B2B media industries allow Kay Segal to provide both industry understanding and business solutions.

More About Kay

With her comprehensive background, Kay is able to assist clients with their quest for competitive advantages as well as strategic planning and meaningful tactical application.  Additionally, via an extensive network of meaningful industry relationship, Kay fosters collaboration for mutual growth.

A background in creating opportunity
In July 1996, Kay joined CSP Information Group, now Winsight, leading her teams in a variety of roles for more than 18 years. During her tenure, leadership looked to Kay to create new products; oversee marketing and media initiatives; build relationships with operators, suppliers, manufacturers and other associations; as well as oversee many strategic and operational functions.   Kay played an integral role in moving CSP from the third-place media player to the market leader.

Kay strategically and tactically built CSP into the leading provider of conference education.  She created and oversaw content development for the company’s multi-million dollar Leadership Conference division, as well as retailer and operator audience development. Additionally, Kay worked with internal and external clients, uncovering ways to maximize relationships and build business opportunities.

Kay launched Segal Insights, a business catalyst and advisory firm, in May 2015, and now transitions that business into a Business Accelerator Team in July 2015.

An insider perspective of foodservice and convenience retail
Prior to working at CSP, Kay worked with the Circle K Company (now owned by Alimentation Couche-Tard) in Phoenix, Arizona, and handled c-store foodservice category management, franchise brand negotiations and program testing. Her ingenuity and leadership provided foundational development for the foodservice categories at Circle K.  Earlier in her tenure at Circle K, Kay worked in field operations and marketing.

Kay’s resume includes positions with 7-Eleven, the Clark County Health District, Sky Chefs and within traditional foodservice and retail.  In addition, she designed and built an independent convenience and foodservice operation with a small partnership group.

Kay is a graduate of UMass Amherst and holds post graduate certifications in food safety and category management.

Intellectual capital available in a customizable format
Kay helps leaders crystallize ideas and forge new paths with outside-in thought leadership, independent vision and opinions grounded in first-hand industry experience.

Paul Reuter

Paul Reuter  |      

Founding Partner

Paul's motto for maintaining long-term business success is, "you rest, and you rust!" To avoid “rusting,” Reuter has been creating, managing and owning entities in retailing, business media, consulting and working in a variety of ways with industry suppliers and retailers.

More About Paul

During the past three years, he has launched two businesses, including MidWest Retail Group, the largest US 7-Eleven Franchise Group, where he is Chairman and Partner. He is also founder, coach and player of Kreative Collaborations, LLC and serves as a senior advisor to NRC Realty & Capital Advisors on M & A Transactions. Reuter joined Business Accelerator Team as one of the three founding partners, along with Kay Segal and David Nelson.

A background in innovation
Prior to his current endeavors, Paul purchased CSP Magazine in 1991. In 1997, Drayton McLane joined CSP as Chairman, partnering with Paul. In July 2012, CSP Information Group was sold to CSP Business Media, now Winsight. Under Reuter’s leadership, CSP became the industry leader in market share and a well-respected industry journalism entity. In 2007, CSP Information Group expanded its scope and reach after acquiring the Restaurant Leadership Conference, the foremost executive leadership program in the traditional restaurant space. In 2009, the foodservice publishing products, Restaurant Business and Foodservice Director, were added to the company, allowing for multi-channel growth.

CSP Information Group’s innovation in print, online and within industry education continually set new standards.

Prior to his work with CSP, Paul worked for Dun & Bradstreet and Lebhar-Friedman as publisher of Chain Store Age Magazine. He also was a founding partner in both Retail Insights and Retail Marketing. Previously, he gained experience with a candy company partnership, advertising agency and b2b publishing company.

An insider perspective of media, retail and business relationships
Reuter continues to study the industries in which he endeavors, insightfully articulating his point of view. Building the leading integrated communications company in convenience and foodservice industries was driven by a relentless desire to innovate and provide resources valuable to both retailers and suppliers. He is a visionary entrepreneur and business leader.

Intellectual capital available in a customizable format
Reuter prides himself as a “player/ coach.”

A graduate of St. John’s University, he is a frequent speaker at industry conferences and widely recognized as an expert in business media convenience / retail petroleum and foodservice industries.

David Nelson

David Nelson  |  

Founding Partner

David has more than 30 years’ experience in the petroleum marketing industry, having published several studies on the valuation of petroleum jobberships, c-store profitability, and other topics of critical interest to distributors.

More About David

He was a co-founder of CSXLLC, which today is owned by NACS, and is the industry standard for providing benchmarking information for petroleum marketers and convenience store operators.

A background in knowledge facilitation
David Nelson has a passion for education and in helping others gain knowledge and insight to improve their lives. David has been a university professor of economics and finance for more than 40 years and has taught in the U.S., Japan, and Mexico. He founded and directed the Center for Economic Education at Western Washington University for 30 years. The Center was responsible for training K-12 teachers in educating students about personal finance and how a market economy works. His materials have been translated into nine languages and are being used in a number of different countries. He has been selected as a Distinguished Teaching Fellow and as MBA Professor of the Year.

In 1985, David took his passion for education to the petroleum marketing and c-store industries by assisting a group of jobbers in forming a study group and in working with them to develop the financial and operational benchmarks to measure their performance. He has served as the facilitator for this group since its inception. He formalized this model as the Founder and President of Finance & Resource Management Consultants, Inc., a firm that provides facilitation and financial benchmarking services for Study Groups. Today, there are 45 Study Groups involving more than 400 executives from throughout the U.S. participating. The focus on Study Groups is on peer-to-peer sharing of burning issues, best ideas, and recent activities in financial and operational benchmarking.

An insider perspective on the petroleum and c-store industries
As the facilitator for three Study Groups comprised of 50 owner/principals and senior executives and as a frequent presenter in other industry venues, David understands the industry from an insider’s perspective. David’s ongoing access to Study Group financial and operational benchmarking statistics provides timely insights into industry trends.

Intellectual capital available in a customizable format
David provides insights into financial and operational trends impacting the petroleum marketing and c-store industries and the opportunities and challenges of doing business in these industries.

Jay Price

Jay Price  |  


Jay has broad CPG industry experience, with an extensive tenure in the confection, snack and dairy industries. His far-reaching insight provides clients a foundational understanding and production-driven sales-development growth planning.

More About Jay

He combines an extensive career in leadership positions with a customer-driven philosophy.  His acumen allows for fast-tracking products – from production optimization to sales organization development.

A background of success
Jay spent 21 years working for Kraft- Nabisco, holding numerous, executive level sales and marketing roles. He has experience dealing in multiple domestic trade channels, and spent four years working in Kraft’s international division, where he was Vice President of sales for Asia Pacific. He spent six years working for Dean Foods where he led their Food Service sales organization. Price also served on the Board of Directors and as interim Executive vice president, Sales for iControl Solutions, a payment processing and business intelligence and analytics company.

He combines an extensive career in leadership positions with a customer-driven philosophy. His acumen allows for fast-tracking products – from production optimization to sales organization development.

Price received an MBA from Pepperdine University, and a BBA from Mesa State College. He and his wife Barbara live in Grand Junction, Colorado.

Mike Flebotte

Mike Flebotte  |  


Combining robust retail, CPG and technology experience enables Mike to provide clients with more effective retail marketing solutions using a more customized approach from strategy to execution.

More About Mike

His extensive retail background – including store management, field operations and category management – alongside his CPG experience in trade and customer marketing, as well as retail operations, provide Mike a unique vantage point. Mike leverages this unique combination of industry knowledge and expertise to develop and execute targeted and meaningful marketing strategies.

A unique background of retailer, CPG and technology experience

Mike began his career in retail with Ahold USA beginning in Store Management – providing him working knowledge of all departments including perishables, non-perishables, and front-end operations that eventually led to his role as Product Specialist for over 20 stores across two regions. He then moved into category management as a Buyer/Merchandiser responsible for procurement, supply chain logistics, marketing, promotional planning and overall category performance across 550 stores and 9 states.

Moving to the vendor segment, he then joined Ocean Spray Cranberries as Customer Marketing Manager where he developed and executed trade and customer marketing programs for national grocery chains, implemented retailer-specific marketing and advertising programs, and built co-marketing partnerships with other national CPG companies. As Retail Operations Manager, Mike was responsible for all retailer and broker in-store execution, and collaborated with RBMs, Team Leaders and Zone Managers to develop and execute retail action plans focused on shelf merchandising, assortment, promotional plans, and new item launches.

Mike then joined a SaaS company providing a data, payments and analytics platform that enhanced collaboration between retailers, both grocery and convenience, and their suppliers. Mike held various leadership roles including Vice President of Business Intelligence & Strategic Development – a role in which he led advancement of a retail analytics platform focused on improving retailer and CPG collaboration through shared insights. As Executive Vice President of Operations & Business Integration, he maintained operational oversight of client services and support, business integration and data integrity. Mike then became Executive Vice President of Marketing & Business Strategy, assuming leadership and oversight of strategic marketing vision, planning and execution – inclusive of both outbound and inbound approaches – to build brand awareness and support sales efforts to achieve revenue and profit objectives.

Mike received his MBA from top-ranked Babson College, and his BA from UMass, Amherst. He and his wife Kim live in Chandler, Arizona.

Our Services

Business Accelerator Team has one goal: Improving your profitability. Specifically, we will increase revenue and operating margins through our customized approach.

With 100 plus years of experience in strategy, financial analysis, growth development, operations, local store marketing, and within trend interpretation and forecasting. Business Accelerator Team brings relevant expertise and connections to improve your business.

Business Accelerator Team provides business-development expertise derived from a deep understanding of what has worked with suppliers, retailers and media in retailing and foodservice.

Additionally, via a network of subject matter experts Business Accelerator Team is able to complement their specific skills sets with others when the need warrants. This structure further allows for intellectual and tactical engagement in a customized format equating to exceptional value for the client.

Business Accelerator Team is an outside-in catalyst assisting with insight, strategy and connections.

Business Accelerator Team is the culmination of decades of respected work, research and proven results generated by Kay Segal, Paul Reuter and David Nelson.

Market Insight & Education

Tactical Road-Mapping


Trend Interpretation & Translation

Marketing & Brand Building

Advisory Services

Speaking & Facilitation

Get In Touch.

If you are interested in working together, send us an inquiry and we will get back to you as soon as we can!