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Month: February 2020

Optimizing Online Presence to Increase B2B Engagement
February 25, 2020October 2, 2020

Optimizing Online Presence to Increase B2B Engagement

Marketing

Keeping pace with how retail operators search for suppliers and service providers online can be especially challenging due, in large part, to the pace of technological innovation that drives shifts in user preferences and engagement.

The Art of Engagement
February 24, 2020October 2, 2020

The Art of Engagement

Connecting

In a pair of recent articles on the importance of networking in business, The Harvard Review at once lauded the necessity of businesspeople to attend and actively participate in networking events to advance their personal and corporate standing.

Prioritizing Customer Service Impacts Bottom Line
February 4, 2020October 2, 2020

Prioritizing Customer Service Impacts Bottom Line

Marketing

In this Internet era of disconnectedness, it is important for stores to create a personal connection with customers. A “back-to-basics” customer service approach with front-line facing staff will create a service-oriented culture.

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