Industry Education

A Selection of BATeam Partner Contributions to the Industry

Industry Education

Conexxus AESC 2020

Kay Segal Founder, BATeam

Mike Flebotte Partner, BATeam

Nick Peters Director of IT, Holmes Oil

Babir Sultan President, FavTrip

Krystal Rademacher Retail Accounting Supervisor, Quality Dairy Company

Bridging the Chasm: IT Requirements to Operational Execution

Systems must support marketing and operations. And systems today must meet consumer need states as well as integrate into the BOH (back of house) systems for foodservice and packaged goods. Since March 2020, consumers are using convenience stores for more products – both food and packaged goods and they are using touchless services to get the products into their hands – be they self-check-out, delivery or curb-side pick-up. In this fast-paced session, we will share:

  • A recap of pertinent consumer trends for self-subscribed and distanced acquisition

  • An overview of requirements or needs for operational execution – from logistics to inventory management and from order management to curbside pickup and delivery

  • Key considerations and methodology to evaluate platform options and how these options must relate to the operational needs

B2C Digital Marketing Tactics: Driving Engagement

Digital marketing strategy should be geared to the mission of increasing customer visits. There are two ways to drive visits and sales – sell current customers more and more often and/ or increase the number of customers. For long-term sustained growth, you must increase visits – from your existing customer base as well as new customers. The tactics deployed can vary. In this session, we will share:

  • A roadmap for digital marketing strategy, summarizing key questions for consideration, methodically outlining what to ask and align to other departments and systems.

Mike Flebotte
Partner, BATeam

Erin Strong
Senior Director of Marketing and Creative Services, Maverik

Don Frieden
President and CEO, P97 Networks

SIGMA 2020

Monique Horn
Partner, BATeam

Gerard Buijck
Director of Operations, Graham Enterprises

 

Krystal Rademacher
Retail Accounting Supervisor, Quality Dairy Company

 

Accounting: The Hub of Convenience
Accounting is a very necessary support department within any organization, the hub, one that interfaces with many, if not all other departments. Learn how the accounting department can best provide support as well as guidance in various ways including company support, the value of a CPA or CMA on a board, and more.

NACS 2020

Bananas and Donuts: Good vs Fresh vs Healthy

We have been hearing for years that our c-store customers are looking for healthier and/or fresher options in our stores. We stock our shelves with bananas, but they don’t sell. How do we market our healthier options, and even more, how do we differentiate healthy vs. fresh—terms that are often blurred? Attend this session to hear from industry experts in foodservice and nutrition about how to give customers what they want as well as communicate to them that you carry such items. Lastly, learn how to set realistic expectations for sales and profits on these items.

Objectives:

  • Differentiate the terms healthy and fresh, and identify items that you can carry in your stores in each category

  • Identify ways that you can profit by offering healthier options in your stores

  • List new ways to market your healthy and fresh food items

Kay Segal
Founder and President, BATeam

 
 
Erica Haight
Nutrition Label Specialist, Food Research & Development
Kwik Trip, Inc.

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