As social media platforms such as Facebook, Twitter and LinkedIn continue to increase in popularity and usage, the number of retailers using these services to engage with their shoppers is also on the rise. Here are five stats that c-store retailers should consider regardless if they currently have a social media strategy or are still considering their first steps.
1. 2/3rds of all Americans are using social media
According to Adweek, a majority of the population is on some type of social media – which means your company should be to!
2. 96% of people who talk about your brand online don’t follow it.
According to Brandwatch, if your company does not have a strong social media presence, you are missing out on a significant opportunity to engage with those who are talking about you. This means you can’t capitalize on positive comments and threads, or address negative feedback before it becomes viral.
3. Customers spend 20-40% more money on companies that engage with them on social media.
According to Social Media Today, those companies that are actively engaging their shoppers on social media enjoy more sales revenue as a result! When combined with the sheer number of potential shoppers on social media, that impact can be significant.
4. 89% of social media messages to brands go ignored.
According to Sprout Social, an astounding percentage of messages from consumers to brands on social media do not receive a response. What does this mean for your brand? Approximately 36% of customers will shame you publicly, and 1 in 3 will switch to a competitor.
Business Accelerator Team is an outside-in catalyst assisting with insight, strategy, marketing and connections. Our consultancy provides business-development expertise derived from a deep understanding of what has worked with suppliers, retailers and media in retailing and foodservice. If you would like to learn more about how Business Accelerator Team can help you engage your shoppers on social media, contact us for more information.
