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"Considerations For Selling In Convenience"
BATeam Blog - September, 2019
“When determining if the Convenience retailing channel offers growth and expansion opportunities for your product or category, there are six basic questions that need to be explored and answered.”
Jay Price
Partner
Jay has broad CPG industry experience, with an extensive tenure in the confection, snack and dairy industries. His far-reaching insight provides clients a foundational understanding and production-driven sales-development growth planning.
He combines an extensive career in leadership positions with a customer-driven philosophy. His acumen allows for fast-tracking products – from production optimization to sales organization development.
A background of Success
Jay spent 21 years working for Kraft- Nabisco, holding numerous, executive level sales and marketing roles. He has experience dealing in multiple domestic trade channels, and spent four years working in Kraft’s international division, where he was Vice President of sales for Asia Pacific. He spent six years working for Dean Foods where he led their Food Service sales organization. Price also served on the Board of Directors and as interim Executive vice president, Sales for iControl Solutions, a payment processing and business intelligence and analytics company.
He combines an extensive career in leadership positions with a customer-driven philosophy. His acumen allows for fast-tracking products – from production optimization to sales organization development.
Price received an MBA from Pepperdine University, and a BBA from Mesa State College. He and his wife Barbara live in Grand Junction, Colorado.
