Our Work
Learn How BATeam Has Helped Clients Grow Their Businesses
Client Case Study
Background
Jera Concepts is a software company, specializing in a platform used for foodservice management optimization. The software incorporates data from waste, sales, production and a desired merchandising factor, allowing an operator to maintain in-stock conditions to maximize sales and margin. Jera Concepts has strong legacy in the Dunkin' Donuts franchise system, working with over 40% of franchisees. In 2015, after 3-years of convenience store industry engagement, Jera Concepts had one convenience store chain completing due diligence.
Approach
Jera Concepts entered into an arrangement with Business Accelerator Team, BATeam, in February 2016. BATeam provided market research as well as advisory and market development services which included message development, marketing and sales planning along with industry engagement.
Results
During 2016 and with the assistance of Business Accelerator Team, Jera Concepts updated their sales approach, elevator pitch and target accounts. The result of these changes created opportunity to interface with over 30 new convenience retailers. Today, Jera Concepts has numerous retailer clients using their software. As part of the work with Jera Concepts, Business Accelerator Team created a shareable case study, focusing on key metrics of increased sales and maximized margin of foodservice for Wallis Oil. Click on the sample to view the full case study that BATeam created.
Client Case Study
Background
For 35 years StrasGlobal has been the choice of global oil brands, distressed assets managers, real estate lenders and private investors seeking complete, turn-key retail management services from the most experienced team in the industry.
In 2018, Convenience Management Services, Inc. (CMSI) rebranded to StrasGlobal. Beyond just a name change, this included new logos, brand requirements, a new website domain and online presence.
The most significant challenge for this transition was to maintain CMSI’s brand recognition and authority in the industry, while creating a new image for the company as it continued to expand its service offering. This rebrand required the launch of a new website, refreshed content, updated social media company profiles, creation of new blogs, articles and content offers.
Approach
BATeam extended the brand vision developed by StrasGlobal and their creative agency to refresh the Company’s online presence, while also deploying digital marketing tactics designed to maintain brand recognition, and engage current clients and prospects in new ways.
Results
During the first 4 weeks of website launch, unique traffic increased by 356% and total traffic including repeat visits increased by 339%. Organic search traffic also increased in the same time period by 25% - demonstrating SEO effectiveness.
Average session duration increased by 16% - primarily driven by new content. Ongoing weekly spikes were attributed to the publishing of new blog posts featuring relevant industry topics and articles, as well as monthly content offers.
In the first 10 weeks, BATeam published 16 original blog posts and 14 industry articles to all of StrasGlobal's' social media accounts, while also designing and managing ads on Twitter and LinkedIn - resulting in social media becoming the 3rd highest source of web traffic.
