Creating relevancy comes from understanding your target consumer on an emotional level to incite a desired reaction. By connecting with the consumer and demonstrating why, and how, you can help satisfy their emotional need, you become relevant.
Author: kay.segal
“Essential” Convenience Stores Experience Normalizing Sales
While initial in-store sales dipped 15-20% in many locations, retailers are now sharing that sales are normalizing to 2019 levels and some are even reporting modest increases.
Accounting Software: It’s More Than Debits And Credits
In addition to debits, credits, and other accounting functions, software providers should focus on what type of tools, or ‘actionable data,’ they can provide to non-accounting users. This article will explore key considerations the potential customer will evaluate before adopting new accounting software.
The Vendor Relationship: From the Retailers’ POV
I have often been asked to address vendor groups to share how best to gain the trust, partnership and product entry to a retailer, and I propose several key elements to ensure a good working relationship, not the least of which are communication, data, and costs.
Selling in Convenience is Complex
When determining if the Convenience channel offers growth and expansion opportunities for your product or category, there are key considerations that need to be explored.
Optimizing Online Presence to Increase B2B Engagement
Keeping pace with how retail operators search for suppliers and service providers online can be especially challenging due, in large part, to the pace of technological innovation that drives shifts in user preferences and engagement.
The Art of Engagement
In a pair of recent articles on the importance of networking in business, The Harvard Review at once lauded the necessity of businesspeople to attend and actively participate in networking events to advance their personal and corporate standing.
Prioritizing Customer Service Impacts Bottom Line
In this Internet era of disconnectedness, it is important for stores to create a personal connection with customers. A “back-to-basics” customer service approach with front-line facing staff will create a service-oriented culture.
Maximizing Event Management
With January 2020 around the corner, most companies (retailers and vendors alike) are deep into planning industry engagement. Many times, having too many options is more challenging than having just a few options – both in life and in business.
C- Store Retailers Reflect on Today and Look Forward
The Business Accelerator Team (BATeam) recently conducted a study among top convenience store retailers to gather their input on performance for 2019 and gain their perspectives on key indicators for 2020.
Building Supplier Relationships
We need relationships in order to win. Teams are built around the development of relationships, whether it be our personal team (family), or our professional team (work). Internal and external relationships help us parlay our knowledge and create exponential opportunity.
Industry Insight: Health of the Convenience Store Industry
As the U.S. economy continues its record economic expansion of more than 10 years, c-store operators look to the future from a position of financial stability as the U.S. convenience store (c-store) industry shows ongoing strength.
Considerations for Selling in Convenience
When determining if the Convenience retailing channel offers growth and expansion opportunities for your product or category, there are six basic questions that need to be explored and answered.
Seven Marketing and Positioning Guidelines
Today more than ever, having a clear, concise and relevant message is a requirement to connect with, and motivate, your target audience.
New Product Rewards Merit the Risk
Product innovations – including new flavors, consistency and combinations – continue to drive incremental sales for retailers willing to take a chance.
Hiring Good People Keeps Getting Harder
While hiring good people is becoming increasingly challenging, C-stores can play on the “gig economy” mindset of flexible, alternative work schedules.
5 Trends Changing The C-Store Industry
Staying current with retail trends can be challenging given how quickly the industry evolves. If you are a c-store owner or operator, the ability to capitalize on what is driving these changes represents an opportunity to grow your business and outpace your competition. In this post, BATeam shares five trends changing the c-store industry and how they can affect you.
Making M&A Work
Recent acquisitions in the c-store arena has brought into focus the importance of maintaining trust throughout the process of merging business teams, and remaining dedicated to the original purpose of the acquisition itself to maximize its value.
Technology and the New 5 P’s of Marketing
While the convenience retailing space has been somewhat resistant to the impact Millennial shoppers are having on the larger retail landscape, one area where changes – and opportunities – are being seen is the impact technology is having on the shopping experience.
Foodservice Continues to Step Forward
The number-one reason consumers shop at convenience stores is not convenience. Nor is it even for competitive gas prices or, less surprisingly today, cigarettes. In this post, BATeam shares some statistics and insight about the key drivers behind this surprising trend.
The Power of In-Store Merchandising
Selling in a product at corporate level isn’t the end of a great sales pitch. To ensure your product is successful it must also be stocked, merchandised and promoted appropriately. In this post, BATeam shares four examples that demonstrate the power of in-store merchandising.
4 Social Media Stats That Every C-Store Retailer Should Know
Many businesses still doubt the need for a comprehensive social media strategy. In this post, BATeam shares 4 key stats that should convince c-store retailers of all sizes that social media is quickly becoming a necessary investment.
The Importance of Adapting to New C-Store Retailing Technology
As technology continues to evolve, it can be challenging for c-store operators to understand when and if they should adopt new technology in their business. In this post, BATeam sheds light on key areas c-store operators should consider making the leap.
5 Key Supplier Considerations When Launching a New Product
Whether you are a supplier bringing a new product to market, or expanding an existing brand and product line, this post by the BATeam shares key considerations to ensure a successful launch.
5 Ways C-Stores Can Improve Their Foodservice Offering
As consumer preferences continue to shift toward new, more innovative and healthy products, Foodservice is emerging as a key area c-store operators can leverage to meet this new market trend. In this post, BATeam shares some key ways to improve a Foodservice offering.
