Accelerate Your Growth
Our team of consultants work with clients in the Convenience Retailing, Foodservice, Consumer Packaged Goods and Petroleum Marketing industries to accelerate growth and profitability.
LEARN HOW OUR TEAM OF EXPERTS CAN HELP YOUR BUSINESS GROW
Where We Focus
Business Accelerator Team exists to help businesses succeed. We are an extension of your business team, an outside-in catalyst team assisting with insight, strategy, relevant tactics and key industry connections.
Our team of convenience retailing consultants help maximize your company’s performance. Business Accelerator Team’s processes reveal the information you need today to achieve success tomorrow.
Creation
From idea to development and execution, BATeam helps bring your business concepts or product vision to market and build your brand.
Marketing Consulting
In addition to traditional marketing elements, we make sure you have the necessary web and social media presence allowing customers to engage with your brand.
Sales Development
Before your product line or service launches, we have already begun refining your retail and merchandising strategy, while filling your sales pipeline.
Combined Years Of Expertise
+
Relevant Connections
Published Thought Leadership
Consulting partners
Our Services
The BATeam offers a comprehensive suite of consulting services – customized to best position our clients for scalable growth.
Creating
We facilitate all product development phases including ideation, market research, competitive analysis and positioning, concept development, value/brand positioning, pro forma development and/or validation and sales forecasting.
Connecting
We specialize in engagement acceleration, industry / channel networking, key contact introductions, conference / trade show optimization, event strategy, awareness development, brand awareness, publication interface, speaking and moderation.
Promoting
We help our clients with product promotion and portfolio management by determining the best promotional strategy including trade planning, sales strategy and management, broker selection and management and channel distribution.
Marketing
We ensure our clients have appropriate traditional sales collateral as well as fully-optimized websites, best-in-class email marketing platforms, periodic SEO maintenance, manage digital ads, initiate lead generation and management, content development, social media and PR management.
Delivering
We evaluate supply chain and distribution costs to establish and validate budgets while also focusing on optimizing the distribution network, evaluating procurement and purchasing processes - all to ensure the most profitable path to bringing a product to market.
Selling
Our approach to ensure a scalable revenue model includes initial evaluation of our clients' sales pipeline and processes, overall sales management, retail strategy and tactics, merchandising best practices, promotional planning and consumer loyalty programs.
Budgeting
We provide full P&L evaluation & management, which can be especially critical leading up to the launch of a product line or service. We also assist with establishing reliable benchmarking alongside comprehensive analysis of costs, distribution and purchasing.
Managing
We offer human resources management services to help our clients build a team of rockstars – this includes job descriptions, team building and development, networking, performance maximization and ESOP development.
Foodservice
To capitalize on the growing consumer demand for a competitive foodservice offer, we assist with product development, menu planning, ingredient and product sourcing, layout & design as well as equipment evaluation & selection.
Latest News
Our consultants share their insights and perspective on recent trends, developments and our outlook for the future of the convenience retailing industry.
Trends, Inclusiveness, and Gen Z
The Business Accelerator Team (BATeam) partnered with af&co. + Carbonate on March… Read more >>
Understanding Consumer’s Emotional Needs Drives Relevancy
Creating relevancy comes from understanding your target consumer on an emotional level… Read more >>
“Essential” Convenience Stores Experience Normalizing Sales
The convenience store industry has once again shown resiliency. As essential businesses,… Read more >>Our Team
The BATeam boasts over 400 years of collective industry expertise derived from a deep understanding of what has worked with suppliers, retailers and media in building long-term sustainable results in all retail categories as well as foodservice and retail petroleum.
BATeam FEATURED CLIENT
StrasGlobal
Learn how BATeam extended the brand vision developed by StrasGlobal and their creative agency to refresh the Company’s online presence, while also deploying digital marketing tactics designed to maintain brand recognition, and engage current clients and prospects in new ways.
Our Testimonials
“We have collaborated with several external website design teams throughout the years at GSP, and I must say that this was by far the most exceptional experience. Mike was highly approachable and instilled a sense of confidence that has lasted long after the website's launch. From translating our design into a dynamic online presence, to ensuring it was easily updatable by us, to conducting a thorough SEO audit, I wholeheartedly endorse the BAT team."
Lauren Fuller
Marketing Project Manager - GSP Retail
“Partnering with BATeam’s broad suite of marketing services and industry expertise was pivotal to successfully rebranding CMSI to
StrasGlobal.
Through BATeam’s strategic and analytical approach, we learned which tactics were most impactful, and how to adjust our strategy to maximize lead generation and return on our marketing investment."
Through BATeam’s strategic and analytical approach, we learned which tactics were most impactful, and how to adjust our strategy to maximize lead generation and return on our marketing investment."
Roy Strasburger
President & CEO - StrasGlobal
"BATeam has impressive capabilities for bringing to life new growth initiatives within the c-store sector and especially with suppliers to the industry. I know of no other management consulting firm with your level of experience that is focused on this sector. From my view, BATeam is a very impressive firm."
Maurice P. Minno
MPM Group: Board Director - Foodservice & Coffee Retail Innovator
"We could not be more excited about the wealth of knowledge, assistance and contacts the Business Accelerator Team brings to our organization. They have assisted us with overall business strategy and sales development tactics. More recently, they provided excellent insight and analysis for the creation and execution of a lead-generation campaign for some of our proprietary merchandising solutions."
Brad Duesler
Founder and CEO - Food Concepts, Inc.
"Business Accelerator Team and Kay Segal are a well connected and exceptionally ethical, hardworking and honest team of industry professionals. It is no wonder that they have outstanding, long-term relationships with many, many marketers, retailers and suppliers in the convenience store industry. Great people!"
Rick Sales
President - Abierto Networks
Let's talk about your project
Reach out to learn more about how our customized approach to convenience retailing consulting can deliver the results your business demands
Our Industry Affiliations
We partner with some of the most prominent associations to provide both retailers and suppliers with the latest industry trends and insights, and the expertise to apply this knowledge to benefit their business.
