Our Team
Put Our Combined 350 Years Of Expertise To Work For You
FEATURED ARTICLES
"C-stores Should View Foodservice as Solving Hunger & Thirst Needs"
Convenience Store News - June, 2020
“From ready-to-consume to ready-to-heat to ready-to-prepare, convenience store operators can solve hunger and thirst needs for consumers, but the same product, product format or package will most likely not successfully solve all needs. Thus, operators must strategically answer the question: For what use occasion am I offering a solution, and which consumer is my target for that use occasion?”
"Competitive Creation and Positioning"
CSP Daily News - April, 2020
“Veterans of convenience retailing can attest to the fact that the industry has evolved greatly in the last 10 years. We have moved from just selling other people’s products – known as traditional retail – to creating and selling our own products, private CPG brands and ready-to-heat or ready-to-eat food products. In the wake of this evolution, there are now two areas of competitive positioning: product creation and marketing for proprietary items.”
"How to Manage Foodservice Profitably"
Convenience Store News - October, 2018
“Focusing on sales is extremely important in any business. After all, sales cure all ills. This is especially relevant in a grab-and-go foodservice environment, where focusing on sales begins with your display cases. A full case conveys freshness to the consumer, which can equate to more sales. But inventory must be managed effectively to ensure incremental profits are not lost due to waste.”
Kay Segal
Founding Partner
Kay Segal founded Business Accelerator Team in 2015 with an eye on providing business solutions focused on accelerating revenue in the c-store, foodservice and B2B media industries. Kay and her co-founders identified a need to help suppliers evolve to better understand this specialized form of retail. She leverages her years of experience in operations, marketing and strategic positions to help vendors, suppliers and retailers identify their competitive advantages, avoid costly mistakes and round out their offerings.
As BATeam’s managing executive, Kay has quickly grown BATeam into a comprehensive, diverse consultancy that offers thorough industry insight and a unique niche of services. Kay personally delivers deep insight, individualized strategic planning and meaningful tactical application to help clients bolster profitability. In addition, she fosters collaboration by drawing on her extensive network of industry relationships, helping many clients fast-track relationship building and garner press coverage, while providing heightened value both to the industry, and to the retailers / marketers within the industry.
A Background in Creating Opportunity
In July 1996, Kay joined CSP Information Group, now Winsight, leading her teams in a variety of roles for more than 18 years. During her tenure, leadership looked to Kay to create new products; oversee marketing and media initiatives; build relationships with operators, suppliers, manufacturers and other associations; as well as oversee many strategic and operational functions. Kay played an integral role in moving CSP from the third-place media player to the market leader.
Kay strategically and tactically built CSP into the leading provider of conference education. She created and oversaw content development for the company’s multi-million dollar Leadership Conference division, as well as retailer and operator audience development. Additionally, Kay worked with internal and external clients, uncovering ways to maximize relationships and build business opportunities.
An Insider Perspective of Foodservice and Convenience Retail
Prior to working at CSP, Kay worked with the Circle K Company (now owned by Alimentation Couche-Tard) in Phoenix, Arizona, and handled c-store foodservice category management, franchise brand negotiations and program testing. Her ingenuity and leadership provided foundational development for the foodservice categories at Circle K. Earlier in her tenure at Circle K, Kay worked in field operations and marketing.
Kay’s resume also includes positions with 7-Eleven, the Clark County Health District, Sky Chefs and within traditional foodservice and retail. In addition, she designed and built an independent convenience and foodservice operation with a small partnership group.
Kay is a graduate of UMass Amherst and holds post graduate certifications in food safety and category management.
Intellectual Capital Available in a Customizable Format
Kay helps leaders crystallize ideas and forge new paths with outside-in thought leadership, independent vision and opinions grounded in first-hand industry experience.
