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Put Our Combined 350 Years Of Expertise To Work For You
FEATURED ARTICLE
"To Win, Boost Your Online Presence"
CSP Magazine - February, 2020
“The convenience industry is constantly evolving, and many retail operators have become adept at embracing change to remain one step ahead of the competition. However, keeping pace with how shoppers interact with their brands online can be especially challenging due, in large part, to the pace of technological innovation that drives shifts in user preferences and engagement.”
"Actionable Advice"
NACS Magazine - April, 2019
“Developing marketing campaigns that resonate with consumers and lead to increased in-store traffic requires retailers to embrace new marketing tactics, expand communication with consumers, actively seek out new innovation, remain flexible in their planning and align in-store execution. Sounds like a lot to juggle, doesn’t it? But by applying a few strategies, c-store retailers can build more effective campaigns that increase trips, while also increasing brand awareness with consumers.“
Mike Flebotte
Partner
Combining robust retail, CPG and technology experience enables Mike to provide clients with more effective retail marketing solutions using a more customized approach from strategy to execution.
His extensive retail background – including store management, field operations and category management – alongside his CPG experience in trade and customer marketing, as well as retail operations, provide Mike a unique vantage point. Mike leverages this unique combination of industry knowledge and expertise to develop and execute targeted and meaningful marketing strategies.
A Unique Background of Retailer, CPG and Technology Experience
Mike began his career in retail with Ahold USA beginning in Store Management – providing him working knowledge of all departments including perishables, non-perishables, and front-end operations that eventually led to his role as Product Specialist for over 20 stores across two regions. He then moved into category management as a Buyer/Merchandiser responsible for procurement, supply chain logistics, marketing, promotional planning and overall category performance across 550 stores and 9 states.
Moving to the vendor segment, he then joined Ocean Spray Cranberries as Customer Marketing Manager where he developed and executed trade and customer marketing programs for national grocery chains, implemented retailer-specific marketing and advertising programs, and built co-marketing partnerships with other national CPG companies. As Retail Operations Manager, Mike was responsible for all retailer and broker in-store execution, and collaborated with RBMs, Team Leaders and Zone Managers to develop and execute retail action plans focused on shelf merchandising, assortment, promotional plans, and new item launches.
Mike then joined a SaaS company providing a data, payments and analytics platform that enhanced collaboration between retailers, both grocery and convenience, and their suppliers. Mike held various leadership roles including Vice President of Business Intelligence & Strategic Development – a role in which he led advancement of a retail analytics platform focused on improving retailer and CPG collaboration through shared insights. As Executive Vice President of Operations & Business Integration, he maintained operational oversight of client services and support, business integration and data integrity. Mike then became Executive Vice President of Marketing & Business Strategy, assuming leadership and oversight of strategic marketing vision, planning and execution – inclusive of both outbound and inbound approaches – to build brand awareness and support sales efforts to achieve revenue and profit objectives.
Mike received his MBA from top-ranked Babson College, and his BA from UMass, Amherst. He and his wife Kim live in Phoenix, Arizona.
