When we couple the lack of product offering with the fact that major drug chains are closing more sites than they open, there is a huge opportunity for retailers to re-think their female-consumer assortment, use occasions and need states which can be satisfied with a convenience stop.
Category: Marketing
Understanding Consumer’s Emotional Needs Drives Relevancy
Creating relevancy comes from understanding your target consumer on an emotional level to incite a desired reaction. By connecting with the consumer and demonstrating why, and how, you can help satisfy their emotional need, you become relevant.
Optimizing Online Presence to Increase B2B Engagement
Keeping pace with how retail operators search for suppliers and service providers online can be especially challenging due, in large part, to the pace of technological innovation that drives shifts in user preferences and engagement.
Prioritizing Customer Service Impacts Bottom Line
In this Internet era of disconnectedness, it is important for stores to create a personal connection with customers. A “back-to-basics” customer service approach with front-line facing staff will create a service-oriented culture.
Industry Insight: Health of the Convenience Store Industry
As the U.S. economy continues its record economic expansion of more than 10 years, c-store operators look to the future from a position of financial stability as the U.S. convenience store (c-store) industry shows ongoing strength.
Considerations for Selling in Convenience
When determining if the Convenience retailing channel offers growth and expansion opportunities for your product or category, there are six basic questions that need to be explored and answered.
Seven Marketing and Positioning Guidelines
Today more than ever, having a clear, concise and relevant message is a requirement to connect with, and motivate, your target audience.
5 Trends Changing The C-Store Industry
Staying current with retail trends can be challenging given how quickly the industry evolves. If you are a c-store owner or operator, the ability to capitalize on what is driving these changes represents an opportunity to grow your business and outpace your competition. In this post, BATeam shares five trends changing the c-store industry and how they can affect you.
Technology and the New 5 P’s of Marketing
While the convenience retailing space has been somewhat resistant to the impact Millennial shoppers are having on the larger retail landscape, one area where changes – and opportunities – are being seen is the impact technology is having on the shopping experience.
The Power of In-Store Merchandising
Selling in a product at corporate level isn’t the end of a great sales pitch. To ensure your product is successful it must also be stocked, merchandised and promoted appropriately. In this post, BATeam shares four examples that demonstrate the power of in-store merchandising.
4 Social Media Stats That Every C-Store Retailer Should Know
Many businesses still doubt the need for a comprehensive social media strategy. In this post, BATeam shares 4 key stats that should convince c-store retailers of all sizes that social media is quickly becoming a necessary investment.
The Importance of Adapting to New C-Store Retailing Technology
As technology continues to evolve, it can be challenging for c-store operators to understand when and if they should adopt new technology in their business. In this post, BATeam sheds light on key areas c-store operators should consider making the leap.
5 Key Supplier Considerations When Launching a New Product
Whether you are a supplier bringing a new product to market, or expanding an existing brand and product line, this post by the BATeam shares key considerations to ensure a successful launch.
Business Accelerator Team Names Two New Partners
Business Accelerator Team (BATeam), a consultancy providing business development and digital marketing expertise to retailing and foodservice, announced the appointment of Jay Price and Mike Flebotte as Partners of the Group.
Executive Interview: David M. Nelson
Firm exists to help suppliers succeed more quickly & provide operators with tools and services, which positively influence their business and the overall industry.
Industry Executives Launch National Business Catalyst Firm, Business Accelerator Team
Firm exists to help suppliers succeed more quickly & provide operators with tools and services, which positively influence their business and the overall industry.
